Citroen launches special edition, specified by Facebook fans
Citroen is claiming a first, by launching the C1 Connexion whose specification has been determined by the preferences of 24,000 configurations submitted on Citroen’s Facebook page.
Members of the public were invited to visit a virtual ‘factory floor’ to choose what the model should look like and what features it should have. The final design of C1 Connexion was created from the most popular configuration. Apparently even the name badge that features on the car was designed by a Citroën Facebook fan.
The C1 Connexion, based on the 1.0 VTR, is on sale now with 3 or 5 doors, priced at £9,495 and £9,845 respectively. The additional features on the C1 Connexion are;
• 14-inch ‘Rift’ alloy wheels
• Black metallic paint
• Dark tinted rear windows
• Connexion exterior and interior pack (red door mirrors, door handles and interior trim)
Citroen says the Connexion is £500 more than the VTR version on which it is based, but has over £925 of additional equipment.
Marc Raven, Citroën’s Communications Director, said; “Citroën UK has a great relationship with its Facebook community – now almost 100,000 strong – and we’re always looking to give something back with exclusive news or competitions. Now Citroën fans can look forward to seeing this special edition C1, which they helped produce, on sale across the UK. I think that’s something they can be very proud of.”